I have chosen to do NME Magazine.
"NME Readership Profile Male: 69% Female: 31% Average age: 24 Full time workers: 52% On average, NME readers spend Part time workers: 7% per year: Still studying: 29% £152 on footwear ABC1: 65% £532 on clothes Readership: 369,000 £66 on DVDs Circulation: 40,948 £170 on digital cameras ABCe unique users: 4,454,983 £1229 on music equipment Other facts about NME readers: On average they spend 19 hours per week on the internet Buy up to 5 DVD’s per year 94% use the internet 76% have broadband 84% receive digital TV or satellite signals." (http://www.slideshare.net/Natalieascw/nme-readership-profile)
From this reader profile, i can see that the majority of my target audience is 18-30 years old males and females, who like to look good and have a fun time. They also like gaming, going online and driving.
Other reader profiles:-
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