Research into a Potential Target Audience - Secondary research

I have chosen to do NME Magazine. 

"NME Readership Profile Male: 69% Female: 31% Average age: 24 Full time workers: 52% On average, NME readers spend Part time workers: 7% per year: Still studying: 29% £152 on footwear ABC1: 65% £532 on clothes Readership: 369,000 £66 on DVDs Circulation: 40,948 £170 on digital cameras ABCe unique users: 4,454,983 £1229 on music equipment Other facts about NME readers: On average they spend 19 hours per week on the internet Buy up to 5 DVD’s per year 94% use the internet 76% have broadband 84% receive digital TV or satellite signals." (http://www.slideshare.net/Natalieascw/nme-readership-profile)

From this reader profile, i can see that the majority of my target audience is 18-30 years old males and females, who like to look good and have a fun time. They also like gaming, going online and driving.

Other reader profiles:- 

    

Researching Genre

My video responses

Primary Research

I will be asking questions to the Target Audiecne of the magazine covers that i analysed. So, i will need to devise some questions that will encourage the Target Audience to tell me what is appealing to them about the products. I should aviod colsed questions like "Would you buy thi?" or questions that don't give you feedback that can feed into your designs / plans, such as "Who do you think is the audience for this?". Instead devise questions that ask about which elements of the product would appeal. Make sure these questions cover the full range of technical elements.

Questions:

1. Do you think that the layout of this magazine cover is suitable?

2. What genre do you think this magazine is? What features of the cover make you think this?

3. Do you think the colour scheme for this magazine is appropriate?

4. Are the fonts suitable for the genre?

5. Do you think that the images used fit in with the rest of the cover?

6.  In your opintion, do you think that there is a good image to text ratio?

7. Do the sell lines fit in with the rest of the magazine?

8. Do you find this magazine appealing? Why?

9. Do you think that the clothes worn in the main image suit the genre of the magazine? Why?

10. Do you think therte is enough content on the magazine?

 gcb

 

This is the contents page that i created for my Prelim Task 

This is the front cover page i created for my Prelim Task